I was tasked with choosing the makeup brushes and designing the packaging for three sets initially intended for sales on Nordstrom.com and omniabrush.com, but also with features beneficial to possible retailers and store displays. The boxes feature a rigid, matte paper with gloss coated photos.
This was a unique paper box template with illustrations and custom plaid pattern that I digitally created.
I created custom logos/ branding and illustrations for each of these brush collections.
The client requested an updated store display and package for a special order line of brushes. I created a new rack and packaging solution for their stores that would maximize their shelf space, while also reducing the size and amount of the recyclable plastic from previous packaging; resulting in a reduction of printing/packaging costs and giving the products a fresh, stylish look.
