Roles: Product, Package, & Email Designer, Photographer, Social Media Manager
This multi-disciplinary project required brand storytelling through tactile product design, high-impact visuals, and digital engagement strategies that resonated with both loyal OMNIA users and nationwide fans of Marilyn Monroe. Throughout the process, I provided creative leadership — guiding the product development, maintaining art direction, and managing brand standards for print and digital assets and content creation across social platforms.
The challenge was to infuse Marilyn’s classic glamour into the very form of a makeup brush set. I chose elements to reflect Marilyn’s signature look and brand, like her platinum-blonde hair, as well as the proposed luxury/collector's item value.
Designing a bespoke zippered carrying case and an elegant collector’s box was important to extend the glamour of the product into the unboxing experience, which I knew would attract customers when featured in videos. The carrying case is a showpiece on its own – made of plush faux-velvet in a soft platinum-blonde hue to match the brush bristles, accented with a gold metal zipper. Unzipping it reveals a bold, red vinyl interior reminiscent of Marilyn’s signature lipstick shade.
The outer box – a “classy collector’s box” – was designed for visual impact and safekeeping. It's wrapped in textured, deep red paper, giving a luxurious feel to the touch, and emblazoned with gold-embossed logos. The box uses a hidden magnetic clasp closure, which not only provides a satisfying snap when opening and closing, but also speaks to the premium quality of the set.
Social Media Launch Video - 25K views on Instagram
