Roles: Product and Email Designer, Photographer, and Content Creator
I was tasked with creating a companion kit for an updated "mermaid style" brush kit, inspired by characters from The Little Mermaid, and facilitate the instructions for manufacturing. My goal was to capture the colors and textures of the sea witch character, Ursula, so I guided the production team to create a unique mold for brush handles that resemble octopus tentacles. The handles feature vibrant purple handles that resemble the character, but are also the brand's signature color.
Launch Email
Launch video for Instagram