"Seawitch" Brush Design

Product Design & Marketing Materials

"Seawitch" Brush Design

Product Design & Marketing Materials

 Roles: Product and Graphic Designer
Skills: Product & Packaging Design/Instruction, Photography, and E-mails ​​​​​​​
Challenge
The task was to create a companion kit for an updated "mermaid style" brush kit, inspired by characters from The Little Mermaid, and facilitate the instructions for manufacturing.

Product Design
My goal was to capture the colors and textures of the sea witch character, Ursula, so I guided the production team to create a unique mold for brush handles that resemble octopus tentacles. The handles feature vibrant purple handles that resemble the character, but are also the brand's signature color.
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